A static tour · no sign-in, no install

The working surface, on paper.

Everything below is a faithful still of the working product — same layout, same type, same ink. Four screens carry the whole loop: the picture of the business, the queue that waits on you, a finding's thread, and the ledger that remembers.

The live product is shown in a walkthrough — thirty minutes, your own operating picture. This page is the view from the doorway.

Screen 01 Foundation · the Operating Picture

Your P&L as a living tree — and the picture only lights what's truly connected.

Read it top-down like a DuPont tree: intents at the top, the P&L line by line beneath them, the mandates that move each line, and the data senses that verify each mandate. Click any node and the impact path lights up — here, the case-fill mandate is focused, tracing distributor EDI up through gross revenue to the growth intent. A mandate without a live feed is drawn blind — dashed, never faked.

Foundation / Operating Picture Search or jump to…⌘K Americana Foods · FMCG LN
Operating Picture Mandate Library Data Connectors Datasets
Operating Picture
The DuPont cascade: intents at the top, the P&L line by line beneath them, the mandates that move each line, and the senses that verify each mandate.
FMCG / F&B 26 mandates Healthcare 22 mandates Manufacturing 17 mandates
Intent P&L line Mandate Sense click any node to trace its impact path
Intentwatch
Revenue growth +8% YoY
+5.6%target +8%
Intenton track
Defend gross margin ≥ 31%
31.4%floor 31%
P&L linedrifting
Gross revenue
AED 412Mplan 428M
P&L lineon track
Trade spend
11.2%cap 11.5%
P&L lineon track
Cost of goods sold
68.4%plan 68.6%
Mandatebreached
Case fill ≥ 97% — frozen
84%floor 97%
Supply chain — Protein
Mandatedrifting
On-shelf availability ≥ 95%
91.8%floor 95%
Commercial — Modern trade
Mandateon track
Trade-spend ROI ≥ 1.6×
1.7×floor 1.6×
Commercial finance
Mandateon track
Forecast bias within ±5%
+3.2%band ±5%
Demand planning
Senselive · 15 min
Distributor EDI
order vs. shipped, by SKU
Senselive · daily
POS — modern trade
on-shelf scan, 214 stores
Senseblind · no feed
TPM system
promo spend vs. uplift
Senselive · weekly
Demand planning
forecast vs. actuals
Held twice Layla Nasser · Commercial director + Supply-chain counterpart → Its findings →

Data honesty is drawn, not claimed — the TPM sense has no feed yet, so its mandate is watched half-blind and the picture says so. Connect the feed and its branch lights up.

Screen 02 Today · the queue that waits on you

One queue, one count — everything waiting on your judgment.

Findings and approvals land in a single queue, each with its SLA running. This is the only count in the product: not “42 dashboards,” just what goes unanswered if you do nothing.

Today Search or jump to…⌘K Americana Foods · FMCG LN
Today waiting on you · 3
Wednesday 19 July · your mandates, your approvals, and the clocks on each.
Case fill slipped to 84% against a 97% mandate — AED 1.2M at risk SLA 03:12:44
raised by the supply-chain counterpart · 9:20 AM Accept Act Acknowledge Abandon
KSA distributor DSO trending to breach its 45-day mandate in ~9 days SLA 11:40:02
Approve agent spec — trade-spend accrual reconciliation · from an Act disposition Review →

A senior seat sees almost nothing here — an executive's queue fills only with what their organization left unanswered.

Screen 03 Findings · one finding is one thread

Raised, decided, watched, closed — one thread holds the whole story.

A finding's page is its life: who raised it and why, what was decided and by whom, the exit condition being watched, and — only when the number is back — the close and the verdict.

Findings / Thread Search or jump to…⌘K Americana Foods · FMCG LN
Case fill — frozen chicken vs ≥ 97%
watching FND-0142 · Supply chain — Protein · impact ≈ AED 1.2M / quarter
raised · tue 9:20 am
The supply-chain counterpart raised this finding from the distributor-EDI sense
Fill at 84% against the 97% floor; impact traced sense → mandate → gross revenue → revenue-growth intent. A 4-hour SLA started.
decided · tue 11:05 am
Layla Nasser chose Accept — exit condition set
“Fill ≥ 96% for four consecutive weeks.” The decision landed on the ledger the moment it was made.
watching · week 3 of 4
The counterpart holds the watch — nobody has to remember to follow up
96.3% this week
close · when the number is back
The condition met, the finding retires — and the assessor records the verdict

Nothing is “done” until the number is back — the close step is written by the data, not by whoever archives the ticket.

Screen 04 Decisions · the ledger

The company's memory of judgment.

Every disposition lands here the moment it's made, deep-linked to the finding it answered. An assessor returns later with the verdict — worked, didn't, or too early to tell — next to the estimate that justified the call.

Decisions Search or jump to…⌘K Americana Foods · FMCG LN
Decision Ledger
Every call, its owner, its price going in — and the verdict coming out.
DateDecisionImpactVerdict
14 Mar Accept — frozen fill exit condition ≥ 96% for 4 weeks
raised by the supply-chain counterpart · decided by the commercial director
AED 1.2M protected ✓ worked
26 May Accept — distributor terms extension to hold KSA DSO
exit condition regressed · the loop reopened itself
— under review ✗ didn't work
30 Jun Act — merchandising fix for the Lulu on-shelf availability gap
exit condition tracking at 93.4% against a 95% floor
AED 310K projected ◷ too early

Auditable by a CFO — including the calls that didn't work. That's what makes the ones that did believable.

Rewive

The decision accountability layer

The live product runs this loop on your numbers.

A walkthrough takes thirty minutes: your P&L, your org, your mandates — and ends with a finding landing in your queue.

Book a walkthrough

Every mandate, held twice.